Registry

Module Specifications

Archived Version 2015 - 2016

Module Title	Media and Communication Skills
Module Code	EN206
School	SALIS
Online Module Resources
Module Co-ordinator	Dr. Veronica Crosbie	Office Number	C2109
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

To introduce students to English-language media, including newspapers, journals and magazines. To enable students to understand and critically appraise a variety of media text types from a linguistic and cultural viewpoint. To develop transferable project management skills.

Learning Outcomes

1. demonstrate familiarity with different media genres and compare and contrast text types from linguistic and cultural perspectives
2. create a class electronic magazine
3. research and write up newspaper articles
4. display evidence of skills of project management, including time-management, communications and goal setting.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	11	Media analysis
Directed learning	3	In class tests
Lecture	6	Creation of e-zine in groups
Independent Study	105	Analysis of media; research and writing of magazine articles; project management
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction to examples of English Language media from linguistic and cultural perspectives

Linguistic features of newspapers
headlines, facts vs. opinion, reading between the lines, journalist's point of view, letters to the editor.

Analysing advertisements in the media, e.g. newspapers, journals, magazines, billboards, radio and TV.

Critical reading of Klein's No Logo

Studying project management skills (newspaper - Dublin Insight)

Analysing, writing & editing articles

Design & layout features"

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
Unavailable

Indicative Reading List

Bell, A.: 1991, The Language of News Media, B. Blackwell,
Bell, A. & Garrett, P.: 1998, Approaches to Media Discourse, B. Blackwell,
Klein, N.: 2001, No Logo, Flamingo,

Other Resources

None

Programme or List of Programmes

BSSA	Study Abroad (DCU Business School)
EBF	BA in Global Business (France)
EBG	BA in Global Business (Germany)
EBS	BA in Global Business (Spain)
ENGLIC	BA Languages for Int. Communication(Eng)
HMSA	Study Abroad (Humanities & Soc Science)
HMSAO	Study Abroad (Humanities & Soc Science)

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