Registry

Module Specifications

Archived Version 2020 - 2021

Module Title	Consumer Research in the Digital Age
Module Code	MG508
School	DCUBS
Online Module Resources
Module Co-ordinator	Ms Bettina Wuerdinger	Office Number	QG24
NFQ level	9	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This module aims to introduce students to a range of emergent and topical areas within the subject through a close and critical reading of research articles in top-tier consumer behaviour journals as well as hands on case studies. The principal mode of delivery is a weekly seminar which includes presentations and inputs from the course leader.

Learning Outcomes

1. Identify core constructs and arguments in consumer behaviour
2. Assess the applicability of the findings in each article for marketing practice
3. Critique the research methodologies employed
4. Present and defend these constructs and arguments as a group member to other class members
5. Being able to apply constructs and concept to case studies
6. Understand the concept of consumer behaviour and its tools

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Total Workload: 0

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

None

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
Unavailable

Indicative Reading List

Other Resources

None

Programme or List of Programmes

MMK	MSc in Marketing

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