Academic Structures
Programme Academic Structure for 2024 - 2025, MSc in Marketing
This information is provisional & subject to change.
Part-time Programme Structure
Year 1 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| MG508 | Consumer Research in the Digital Age | 5 | Semester 1 | 0 | 100 | 1 |
| MG5115 | Digital Marketing Strategy | 5 | Semester 2 | 0 | 100 | 1 |
| MG543 | Sustainability Marketing | 5 | Semester 2 | 0 | 100 | 1 |
| MG577 | Managing and Marketing Sports | 5 | Semester 1 | 50 | 50 | 1 |
| MG579 | Event Marketing | 5 | Year long | 0 | 100 | 1 |
Year 2 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| MG571 | Advanced Marketing Metrics | 5 | Semester 1 | 0 | 100 | 1 |