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Module Specifications

Archived Version 2019 - 2020

Module Title Psychology, Media and Creativity
Module Code CM152
School School of Communications

Online Module Resources

Module Co-ordinatorProf. Patrick BreretonOffice NumberC142A
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description

This module introduces first year Communication and Multimedia students to concepts and theories that will assist them in contextualizing an introduction to broad psychological theories of communication. It aims to familiarize students with a range of ideas and theories which have influenced the broad multi-disciplinary area and facilitate an overview of social-psychology’s importance and relevance. Many of these theories will feed directly into student’s research and production in subsequent years and help to build critical and creative awareness, as they work towards their final production/dissertation.

Learning Outcomes

1. Explain the core concepts of the theoretical perspectives examined within the module.
2. Present a theoretically informed appreciation of a major theory of communications psychology.
3. Write an academic essay on the psychology of communications.
4. Recognise the key determinants of psychological influences on various modes of communication.
5. Apply contrasting theoretical perspectives to critical questions within a written assignment.
6. Reference assignments using the Harvard System.



Workload Full-time hours per semester
Type Hours Description
Lecture25Weekly class contact and tutor consultation
Independent Study60General research and reading and specific research and reading for essay
Online activity40Use of course-related material on Moodle
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Indicative Syllabus
Introduction to Core Concepts for the module The Social Subject Construction of Self Ecology of Communication
Freud: The Unconscious and learning to Dream Jung: Shared Identities across cultures Group Psychology and Creative Communication Mass Psychology and Fascism Campbell and Barthes: Foundational story telling myths Postmodern Identity: Avatars and New Media Case study of Structure of Myths and their Creative usage Case study of Audience Psychologies and Textual analysis

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Unavailable
Indicative Reading List

  • James Watson: 2003, • Media Communications: An Introduction to Theory and Process, Palgrave,
  • Stuart Price: 1996, Communications Studies, Longman,
  • David G Myers: 2002, Social Psychology, 7th, McGraw Hill,
  • John Storey: 2006, Cultural Theory and Popular Culture A Reader, Pearson,
Other Resources

7901, E-Book, Bill Dorris, 2009, The arrival of the greatest, how the great became great, http://www.lulu.com/product/download/the-arrival-of-the-fittest-how-the-great-become-great/5396181,
Programme or List of Programmes
AFUAge Friendly University Programme
BSSAOStudy Abroad (DCU Business School)
CSBA in Communication Studies
HMSAStudy Abroad (Humanities & Soc Science)
HMSAOStudy Abroad (Humanities & Soc Science)
MMABSc in Multimedia
SHSAOStudy Abroad (Science & Health)
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