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Module Specifications

Archived Version 2020 - 2021

Module Title
Module Code

Online Module Resources

NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

This module explores aspects of how social stratifications operate in Irish and international media, including production, content, consumption and representation. Based in theoretical and historical understandings of class and media, it draws on sociology, cultural studies, journalism studies, wider media studies, political science and political economy. Changes in society and media, including social media, with respect to socio-economic inequalities, labour conditions and wider political currents, are central to the module. Students are encouraged to relate the major themes to current events and trends in Ireland as well as internationally.

Learning Outcomes

1. Demonstrate an understanding of key theoretical ideas relevant to class and media
2. Critically evaluate mass and digital media contents across a range of media from a class perspective
3. Critically evaluate media structures and processes and how they are inflected by class
4. Demonstrate an understanding of social divisions in processes of media digitisaton and the knowledge economy
5. Demonstrate an understanding of the role of labour in production of media, including social media
6. Interpret, and engage in dialogue in a group setting, issues and developments around class and media.

Workload Full-time hours per semester
Type Hours Description
Class Presentation10Group seminar
Independent Study49Reading, research
Assignment Completion40Conceptualisation, preparation
Group work15Seminar preparation
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Class concepts: why social class matters in media, and media matters in class

Representation and non-representation of class in the media

Wealth and poverty on TV

How Hollywood treats class

Class in ‘factual’ TV

Leisure, labour and class identity: developments in digital media

Sports media and class

Class and labour in news production and content

Class and advertising

Class, culture and ‘taste’

Assessment Breakdown
Continuous Assessment% Examination Weight%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Indicative Reading List

  • Deery J and Press A: 2017, Media and Class: TV, Film, and Digital Culture.,
  • O’Neill D and Wayne M: 2018, Considering Class: Theory, Culture and the Media in the 21st Century,
  • Hesmondhalgh D: 2018, The Cultural Industries.,
Other Resources

Programme or List of Programmes