Registry

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

• Neil O'Boyle: 2011, New Vocabularies, Old Ideas, Peter Lang,
• Chris Wharton: 2013, Advertising as Culture, Intellect, UK,
• Joseph Turow and Matthew P. McAllister: 2009, The Advertising and Consumer Culture Reader, Routledge,
• Joseph Heath and Andrew Potter: 2006, The Rebel Sell: How the Counter Culture Became Consumer Culture, Capstone,
• Eric Gorden and David Bogen: 2011, Attention, Please! Choreographing Attention with the Tools of Digital Distraction, Routledge,
• Tom Reichert and Jacqueline Lambiase: 2005, Sex in Consumer Culture: The Erotic Content of Media and Marketing, Routledge,
• Christina Spurgeon: 2007, Advertising and New Media, Routledge,
• Anandi Ramamurthy: 2003, Imperial Persuaders: Images of Africa and Asia in British Advertising, Manchester University Press,
• John O’Shaughnessy and Nicholas Jackson O’Shaughnessy: 2003, Persuasion in Advertising, Routledge,
• Mica Nava et al.: 1996, Buy This Book: Studies in Advertising and Consumption, Routledge,
• Celia Lury: 2004, Brands: the Logos of the Global Economy, Routledge,
• Jon McDonough: 2002, The Advertising Age Encyclopaedia of Advertising, Fitzroy Dearborn,
• Angela Goddard: 2002, The Language of Advertising: Written Texts, Routledge,
• Naomi Klein: 2002, No Logo: No Space, No Choice, No Jobs, Picador,
• Anne Cronin: 2003, Advertising Myths: the Strange Half-Lives of Images and Commodities, Routledge,
• Gill Branston and Roy Stafford: 2010, The Media Student's Book, 5th edition, Routledge,