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Module Specifications

Archived Version 2022 - 2023

Module Title
Module Code

Online Module Resources

NFQ level 9 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

This module introduces the student to theories and concepts of graphic and visual design. Lectures provide a grounding in graphic design concepts, including colour, type, line, shape, form, layout and composition from a visual design perspective. Lectures and screenings introduce students to key graphic design styles and designers. Graphic and visual design are contextualised in their economic and social dimensions.

Learning Outcomes

1. Develop competencies in theories and concepts of graphic and visual design.
2. Critically appraise the work of visual designers and design styles.
3. Understand the role of visual design in social and economic contexts.
4. Understand the place of line, shape, colour, type, composition and layout in visual design.
5. Apply visual design concepts creatively and reflexively.

Workload Full-time hours per semester
Type Hours Description
Lecture33Lectures and screenings, seminar support
Independent Study217Independent learning on visual design, reading, practice-based learning, assignment development.
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Assessment Breakdown
Continuous Assessment% Examination Weight%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Indicative Reading List

  • Ellen Lund: 0, Thinking with Type, 9781568989693
  • Nicholas Mirzoeff: 0, The Visual Culture Reader, 0415252229
  • Lister et al: 0, New Media: a critical introduction, 9780415431613
  • Alan Fletcher: 0, The Art of Looking Sideways, 9780714834498
Other Resources

39687, DVD, 0, Helvetica, 39688, DVD, 0, Graphic Means,
Programme or List of Programmes