Registry
Module Specifications
Archived Version 2022 - 2023
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Description MG343 analyses how marketing has contributed to accelerating climate change and its potential role in the global response to the crisis. Emphasis will be placed on the critical analysis of prominent theoretical frameworks (e.g. corporate social responsibility, social marketing) and their use for navigating key questions concerning ethics, equality, individual responsibility and sustainability within the contemporary marketing process. | |||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Develop a critical literacy in order to analyse the challenges and ethics of sustainable marketing practice 2. Identify the roles that marketers, consumers and broader figurations play in promoting sustainability in both local and international markets 3. Develop solutions for fostering sustainability and ethical lenses in the marketing process 4. Communicate and apply academic literature concerning framing of sustainable marketing practice in efficient and engaging way | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities What is sustainability?Critical marketingCorporate Social ResponsibilityPrinciples of social marketingEvolution of the sustainable marketplaceConsumer activism | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||
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