Registry
Module Specifications
Archived Version 2022 - 2023
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Description This module introduces students to the key digital marketing and eBusiness management issues facing decision-makers in a highly dynamic environment. The purpose is to provide students with skills, concepts, frameworks, and experiences that are useful for developing in the student the capacity to manage teams and agencies on digital marketing and e-business projects. Students are expected to attend workshops, webinars, complete independent reading and engage in applied learning activities on a regular basis. | |||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Recognise the role of the digital channel in a business and marketing strategy 2. Evaluate the strategic role of digital campaign elements for an organisation 3. Evaluate the success, or otherwise, of a digital marketing campaign or e-commerce project 4. Effectively brief communications and web development agencies on digital strategy 5. Understand the overlap of advertising, marketing and PR in an digital environment 6. Identify and manage regulatory issues specific to the digital arena 7. Effectively select digital channels in the media planning process | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||
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