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Module Specifications

Archived Version 2022 - 2023

Module Title
Module Code

Online Module Resources

NFQ level 9 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

Digital innovation is the use of digital technology during the process of innovating. Digital innovation can also be used to describe, fully or partly, the outcome of innovation. Digital innovation has radically changed the nature and structure of new products and services, spawned novel value creation and value appropriation pathways, enabled innovation collectives that involve dynamic sets of actors with diverse goals and capabilities, produced a new breed of innovation processes, and, more broadly, transformed entire industries in its wake. Global agriculture is increasingly driven by data. Advances in computing power, data storage and data communications over the last 20 years have given rise to powerful tools for helping make farming and food systems more precise, more profitable and more adaptive. Newer digital innovations - including machine learning, the expansion of sensor technologies and robotics promise more dramatic change in the food landscape in the near future. Two decades after the Internet became a platform for transformation, we’re still wondering how it all might turn out. The signals aren’t always clear. Today, winner-take-all organizations are on the rise, but collaborative ecosystems are flourishing as well. Even in industries where competitive concentration is increasing, innovation hasn’t – as would be expected – flatlined. Which way to the future? The organizations that are prospering aren’t lying in wait to time the next inflection point – the moment when a new technology, business model or means of production really takes off. Remaking the enterprise, they recognize, isn’t a matter of timing but of continuity. What’s required, now more than ever, is the fortitude for perpetual reinvention. It’s a matter of seeking and championing change even when the status quo happens to be working quite well.

Learning Outcomes

1. Understand how internet-enabled societies manage the redesign of existing services into digital variants
2. Understand the key components of the concept of digital transformation
3. Generate ideas for the enhancement of product experiences through digital customisation.
4. Be familiar with the potential of new technologies like blockchain in the food and beverage industry.
5. Manage innovation through IT-enabled services along both primary and adjacent value chains and supply chains.
6. Understand how and why companies are moving their focus away from physical products and concentrating instead on co-creating service by involving actors in the service ecosystem.
7. Be able to manage Open Innovation collaborations to fuel innovation

Workload Full-time hours per semester
Type Hours Description
Workshop25Workshops with interactive exploration of prescribed reading, case studies and ongoing assignments reviews and lectures.
Group work25Group Project Work
Independent Study75Independent Study
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Assessment Breakdown
Continuous Assessment% Examination Weight%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Indicative Reading List

  • Eric Schaeffer: 2019, Reinventing the Product: How to Transform your Business and Create Value in the Digital Age,
  • McQuivey, James: 2019, Digital Disruption: Unleashing the Next Wave of Innovation,
Other Resources

Programme or List of Programmes