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Module Title |
Strategic Management
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Module Code |
MT301
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School |
DCUBS
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Online Module Resources
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| Module Co-ordinator | Dr Malcolm Brady | Office Number | Q143 |
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Level |
3
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Credit Rating |
10
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Pre-requisite |
None
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Co-requisite |
None
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Module Aims
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To help the students to:
(1) develop their understanding of strategy concepts and their application to real-life.
(2) provide a framework to integrate their knowledge of the various business disciplines.
(3) develop their skills in business analysis, strategic thinking and teamwork.
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Learning Outcomes
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This module will help students to develop and enhance their strategic and critical thinking, and their communication, interpersonal and information management skills, through a variety of methods, for example: through group case analysis, case discussion, or business simulation.
Students will also develop a detailed understanding of the theoretical concepts and analytical tools of strategic management.
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Indicative Time Allowances
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Hours
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Lectures |
24
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Tutorials |
0
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Laboratories |
0
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Seminars |
12
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Independent Learning Time |
114
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Total |
150
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Placements |
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Assignments |
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NOTE
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Assume that a 10 credit module load represents approximately 150 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module.
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Indicative Syllabus
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Part 1: The strategy process and strategic analysis
Part 2: Strategic choice: strategy formation at business and corporate level.
Part 3: Implementing strategy
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| Assessment | | Continuous Assessment | 40% | Examination Weight | 60% |
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Indicative Reading List
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Dess, G., G. Lumpkin, and M. Taylor (2004) Strategic Management: text and cases, McGraw Hill.
De Wit, Bob and Ron Meyer (1998). Strategy: Process, Content, Context, International Thompson.
Porter, M.E., (1985). Competitive Advantage, New York: Free Press.
Mintzberg, H., B. Ahlstrand, and J. Lampel, (1998), A Strategy Safari, Prentice Hall.
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Programme or List of Programmes
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| AF | BA in Accounting & Finance |
| BS | Bachelor of Business Studies |
| BSI | Business Studies ( with INTRA ) |
| BSSA | Study Abroad (DCU Business School) |
| BSSAO | Study Abroad (DCU Business School) |
| EBF | BA in European Business (French) |
| EBG | BA in European Business (German) |
| EBS | BA in European Business (Spanish) |
| EBT | BA in European Business (Trans.Studies) |
| ECSA | Study Abroad (Engineering & Computing) |
| ECSAO | Study Abroad (Engineering & Computing) |
| HMSA | Study Abroad (Humanities & Soc Science) |
| HMSAO | Study Abroad (Humanities & Soc Science) |
| IBLFG | BA in Inter. Business & Lang. (Fr/Ge) |
| IBLFS | BA in Inter. Business & Lang. (Fr/Sp) |
| IBLGS | BA in Inter. Business & Lang. (Ge/Sp) |
| IBLJ | BA in Inter. Business & Lang. (Japanese) |
| SHSA | Study Abroad (Science & Health) |
| SHSAO | Study Abroad (Science & Health) |
| Archives: | |
