Module Title |
Introduction to Marketing
|
Module Code |
MG101
|
School |
DCUBS
|
Online Module Resources
|
Level |
1
|
Credit Rating |
5
|
Pre-requisite |
None
|
Co-requisite |
None
|
|
Module Aims
|
To enable students to gain an understanding of the major decisions faced by marketing management in their efforts to balance the organisation's objectives against the needs and opportunities in the global marketplace.
|
Learning Outcomes
|
To give students an understanding of the critical issues in marketing and to equip them with concepts and models relevant to these issues. An understanding of basic marketing concepts is essential for employees of all customer oriented organisations, irrespective of the functional areas in which they are employed.
|
Indicative Time Allowances
|
|
Hours
|
Lectures |
24
|
Tutorials |
0
|
Laboratories |
0
|
Seminars |
0
|
Independent Learning Time |
51
|
|
|
Total |
75
|
Placements |
|
Assignments |
|
|
NOTE
|
Assume that a 5 credit module load represents approximately 75 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module.
|
Indicative Syllabus
|
|
Assessment | Continuous Assessment | 40% | Examination Weight | 60% |
|
Indicative Reading List
|
Essential Marketing , Elizabeth Hill & Terry O'Sullivan Longman, , 1999 Principles of Marketing , Kotler, Philip & Barry Armstrong, Prentice Hall New Jersey, 1994 Supplementary Marketing: Concepts and Strategies , Dibb, Simkin, Pride & Ferrell, Houghton Mifflin Company, Boston,, 1992 Managing Marketing: Concepts and Irish Cases , Murray, J.A. & O'Driscoll, A., Gill & Macmillan, 1993.
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Programme or List of Programmes
|
AF | BA in Accounting & Finance |
AMPS | BSc in Aviation Man. with Pilot Studies |
BPY | BSc (Honours) in Psychology |
BS | Bachelor of Business Studies |
BSSA | Study Abroad (DCU Business School) |
BSSAO | Study Abroad (DCU Business School) |
EBF | BA in European Business (French) |
EBG | BA in European Business (German) |
EBS | BA in European Business (Spanish) |
EBT | BA in European Business (Trans.Studies) |
ECSA | Study Abroad (Engineering & Computing) |
ECSAO | Study Abroad (Engineering & Computing) |
HMSA | Study Abroad (Humanities & Soc Science) |
HMSAO | Study Abroad (Humanities & Soc Science) |
IBLC | BA in Inter. Business & Lang. (Chinese) |
IBLE | BAin Int.Bus.&Langs.(English) |
IBLFGS | BA in Inter.Bus.&Langs.(Fren/Germ/Span) |
IBLJ | BA in Inter. Business & Lang. (Japanese) |
IFCBC | IFC Int. Business & Languages (Chinese) |
IFCBE | IFCInter.Bus&Lang(English with Fr/Ge/Sp) |
IFCBL | Int. Foundation Cert. Business&Languages |
IFCBLJ | Int Foundation Cert (Bus & Lang Jap) |
IFCBS | Int Foundation Cert (Business Studies) |
MINT | BSc Marketing, Innovation & Technology |
SHSA | Study Abroad (Science & Health) |
SHSAO | Study Abroad (Science & Health) |
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