Description
This module aims to give students a thorough grounding in the nature of business strategy, the tools and techniques of business strategy, the broad approaches to strategy-making, and strategy in the context of the digital age, emerging markets and sustainable business practices. The module is delivered as a series of lectures together with exercises, case studies, student presentations, industry engagement and discussion.
|
| Workload |
Full-time hours per semester |
| Type |
Hours |
Description |
| Lecture | 44 | Lectures (11 x 4 hour lectures) | | Independent Study | 206 | Students are expected to study the recommended textbooks and journal articles, and are encouraged to read further around the topics in each module. Such private study will include preparation for specific classes, study related to assignments and the business simulation, preparation for the oral exam or to consolidate the material from lectures. | | Total Workload: 250 |
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
|
Indicative Reading List
- Huff, A. W., Floyd, S. W., Sherman, H. D., & Terjesen, S. A. 2008,: 0, Strategic management: thought and action., John Wiley & Sons Inc.,
- Johnson, Scholes & Whittington: 0, Corporate Strategy,
- Porter: 0, Competitive Advantage, Free Press,
- Christensen: 0, The Innovator's Solution, Harvard Business School Press,
- Hamel & Prahalad: 0, The Core Competence of the Corporation, Harvard Business School Press,
- Kotter: 0, Leading Change: Why transformation efforts fail,
|
