Registry
Module Specifications
Archived Version 2016 - 2017
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Description This module is designed to provide the student with an understanding of the special problems involved in the strategic management of the total enterprise or stand-alone business unit. The main pedagogical objective is to help to develop in the student the capacity to think strategically and to better understand the organisational and leadership issues involved in the process of managing strategically. | |||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Synthesise theory and practice to assess the efficacy of strategic models and frameworks 2. Integrate specialist knowledge, theory and practice into a strategic and dynamic overview of the organisation in its environmental context. 3. Critically evaluate alternative strategies and apply the strategic process to a range of organisations and industries including situations of growth, decline, turnaround and consolidation in a national and international context. 4. Develop and defend coherent and persuasive arguments for the adoption of innovative strategies for a range of business and organisational situations. | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities IntroductionStategic thinking in the information ageCorporate strategy frameworksCompetitive positioning, core competency,and value innovationCorporate environmental scanCorporate internal scrutinyBusiness level strategyDiversification and the business portfolioTransformation, turnaround and renewalInnovation strategyStrategic salesCase DiscussionsCase discussions will be held on organizations such as Harley Davidson, Coca-Cola, Google, eBay, General Electric, Deutsche Bank, Ryanair and 3M. | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||
Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||
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