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Module Specifications

Archived Version 2016 - 2017

Module Title
Module Code

Online Module Resources

NFQ level 9 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

This module is designed to provide the student with an understanding of the special problems involved in the strategic management of the total enterprise or stand-alone business unit. The main pedagogical objective is to help to develop in the student the capacity to think strategically and to better understand the organisational and leadership issues involved in the process of managing strategically.

Learning Outcomes

1. Synthesise theory and practice to assess the efficacy of strategic models and frameworks
2. Integrate specialist knowledge, theory and practice into a strategic and dynamic overview of the organisation in its environmental context.
3. Critically evaluate alternative strategies and apply the strategic process to a range of organisations and industries including situations of growth, decline, turnaround and consolidation in a national and international context.
4. Develop and defend coherent and persuasive arguments for the adoption of innovative strategies for a range of business and organisational situations.

Workload Full-time hours per semester
Type Hours Description
Lecture48The lecturer will lead a class discussion around the essential ideas and core concepts of strategy.
Independent Study202Students are expected to study the recommended textbooks and journal articles, and are encouraged to read further around the topics in each module. Such private study will include preparation for specific classes, for example to discuss a case, and other study related to assignments or to consolidate the material from lectures.
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Stategic thinking in the information age

Corporate strategy frameworks
Competitive positioning, core competency,and value innovation

Corporate environmental scan

Corporate internal scrutiny

Business level strategy

Diversification and the business portfolio

Transformation, turnaround and renewal

Innovation strategy

Strategic sales

Case Discussions
Case discussions will be held on organizations such as Harley Davidson, Coca-Cola, Google, eBay, General Electric, Deutsche Bank, Ryanair and 3M.

Assessment Breakdown
Continuous Assessment% Examination Weight%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Indicative Reading List

  • Johnson, Scholes & Whittington: 0, Corporate Strategy,
  • Porter: 0, Competitive Advantage, Free Press,
  • Christensen: 0, The Innovator's Solution, Harvard Business School Press,
  • Hamel & Prahalad: 0, The Core Competence of the Corporation, Harvard Business School Press,
Other Resources

Programme or List of Programmes