Registry

Module Specifications

Archived Version 2015 - 2016

Module Title
Module Code
School
Online Module Resources
NFQ level	9	Credit Rating	10
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This module is designed to provide the student with an understanding of the special problems involved in the strategic management of the total enterprise or stand-alone business unit. The main pedagogical objective is to help to develop in the student the capacity to think strategically and to better understand the organisational and leadership issues involved in the process of managing strategically.

Learning Outcomes

1. Synthesise theory and practice to assess the efficacy of strategic models and frameworks
2. Integrate specialist knowledge, theory and practice into a strategic and dynamic overview of the organisation in its environmental context.
3. Critically evaluate alternative strategies and apply the strategic process to a range of organisations and industries including situations of growth, decline, turnaround and consolidation in a national and international context.
4. Develop and defend coherent and persuasive arguments for the adoption of innovative strategies for a range of business and organisational situations.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	48	The lecturer will lead a class discussion around the essential ideas and core concepts of strategy.
Independent Study	202	Students are expected to study the recommended textbooks and journal articles, and are encouraged to read further around the topics in each module. Such private study will include preparation for specific classes, for example to discuss a case, and other study related to assignments or to consolidate the material from lectures.
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction
Stategic thinking in the information age

Corporate strategy frameworks
Competitive positioning, core competency,and value innovation

Corporate environmental scan

Corporate internal scrutiny

Business level strategy

Diversification and the business portfolio

Transformation, turnaround and renewal

Innovation strategy

Strategic sales

Case Discussions
Case discussions will be held on organizations such as Harley Davidson, Coca-Cola, Google, eBay, General Electric, Deutsche Bank, Ryanair and 3M.

Assessment Breakdown
Continuous Assessment	%	Examination Weight	%

Type	Description	% of total	Assessment Date
Course Work Breakdown

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
Unavailable

Indicative Reading List

Johnson, Scholes & Whittington: 0, Corporate Strategy,
Porter: 0, Competitive Advantage, Free Press,
Christensen: 0, The Innovator's Solution, Harvard Business School Press,
Hamel & Prahalad: 0, The Core Competence of the Corporation, Harvard Business School Press,

Other Resources

None

Programme or List of Programmes

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