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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Marketing for Sustainable & Ethical Develop
Module Code MG343
School DCUBS
Module Co-ordinatorSemester 1: Gary Sinclair
Semester 2: Gary Sinclair
Autumn: Gary Sinclair
Module TeachersGary Sinclair
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Coursework Only

MG343 analyses how marketing has contributed to accelerating climate change and its potential role in the global response to the crisis. Emphasis will be placed on the critical analysis of prominent theoretical frameworks (e.g. corporate social responsibility, social marketing) and their use for navigating key questions concerning ethics, equality, individual responsibility and sustainability within the contemporary marketing process.

Learning Outcomes

1. Develop a critical literacy in order to analyse the challenges and ethics of sustainable marketing practice
2. Identify the roles that marketers, consumers and broader figurations play in promoting sustainability in both local and international markets
3. Develop solutions for fostering sustainability and ethical lenses in the marketing process
4. Communicate and apply academic literature concerning framing of sustainable marketing practice in efficient and engaging way

Workload Full-time hours per semester
Type Hours Description
Assessment Feedback2No Description
Lecture22No Description
Group work20No Description
Independent Study81Asynchronous recordings, assigned readings and study and synthesis of course materials
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

What is sustainability?

Critical marketing

Corporate Social Responsibility

Principles of social marketing

Evolution of the sustainable marketplace

Consumer activism

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Essayn/a70%Sem 2 End
Group project n/a30%Every Second Week
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • Hastings, G: 2022, Hyperconsumption: Corporate Marketing vs. the Planet.,
  • Peterson, M: 2021, Sustainable Marketing: A Holistic Approach.,
  • Wallace-Well, D: 2019, The Uninhabitable Earth,
Other Resources

Programme or List of Programmes
BSSAStudy Abroad (DCU Business School)
BSSAOStudy Abroad (DCU Business School)
HMSAStudy Abroad (Humanities & Soc Science)
HMSAOStudy Abroad (Humanities & Soc Science)
MINTBSc Marketing, Innovation & Technology

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