Registry

Module Specifications

Archived Version 2003 - 2004

Module Title	Reading Media
Module Code	CM135
School	School of Communications
Online Module Resources
Module Co-ordinator	Prof. Patrick Brereton	Office Number	C142A
Level	1	Credit Rating	10
Pre-requisite	None
Co-requisite	None

Module Aims

-To develop core foundational skills of reading and interpreting across a wide range of media, including film, TV, Photography as well as Print and 'new' media. -Using broad categorising/interpreting tools such as Genre, Narrative, Linguistic, Representation (Ideology) alongside formal/stylistic tools of media conventions, basic semiotics, image analysis etc. to develop a framework for reading and interpreting mass media artifacts.

Learning Outcomes

Students will acquire the ability and skill to: -develop close reading skills through an extensive re-viewing of all the major categories of mass media texts to unpack the range of possible meanings/interpretations embedded therein -read and interpret photographs, moving images as well as print media within the context of their generic conventions and through using a range of critical tools drawn from the media/communications discipline -read and interpret other critics interpretation/analysis of a given text and re-apply it to their own initial observation -discuss and debate interpretations and analysis using an appropriate 'objective' interpretative register -write academic textual analysis of film/TV programmes/print media which explore and articulate this process of meaning creation

Indicative Time Allowances
	Hours
Lectures	24
Tutorials	0
Laboratories	0
Seminars	0
Independent Learning Time	126

Total	150
Placements
Assignments

NOTE

Assume that a 10 credit module load represents approximately 150 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module.

Indicative Syllabus

Assessment
Continuous Assessment	100%	Examination Weight	0%

Indicative Reading List

Assessment: Alvarado, M. & Thompson, J. (eds) (1990) The Media Reader. B.F.I. Barthes, R. Mythologies and Camera Lucida Bell, A. & Joyce, M. & Rivers, D. (1999) Advanced Level Media. Hodder and Stoughton. Berger, J. () Ways of Seeing Branston, G. & Stafford, R. (1997) The Media Student's Book. Routledge Brereton, P. (2001) The Continuum Guide to Media Education. Continuum. Briggs, A. & Cobley, P. (eds) (1998) The Media: An Introduction. Longman. Buckland, W. (1998) Teach Yourself Film Studies. Hodder and Stoughton (not in L) Burton, G. (1990) More than Meets the Eye: An Introduction to Media Studies. Edward Arnold Cobley, P. (ed) (1996) The Communication Theory Reader. Routledge Cook, P (ed) (1999 ed) The Cinema Book. B.F.I. Corner, J & Harvey, S. (eds) (1996) Television Times: A Reader. Arnold. Curran, J & Seaton, J. (1997 ed) Power without Responsibility. Routledge Dimbley, R. & Burton, G. (1998) More than Words: An Introduction to Communications Studies. Routledge Fiske, J. & Hartley, J. (1978) Reading Television. Routledge Fiske, J. (1987) Television Culture. Routledge Fiske, J. (1994 ed) Introduction to Communications Studies. Routledge Geraghty, C . & Lusted, D. (eds) (1998) The Television Studies Book. Arnold Goodwin, A & Whannel, G (eds) (1990) Understanding Television. Routledge Hall, Stuart (ed) (1997) Representations Open University Hart, A. (1991) Understanding the Media: A Practical Guide. Routledge Hartley , J (1982) Understanding News. Routledge Mirzoeff, N. (ed) (1998) The Visual Culture Reader. Routledge O'Sullivan, T. & Jewkes, Y. (eds) (1997) The Media Studies Reader (Edward) Arnold. O'Sullivan, T. et al. (1998) Studying the Media. Arnold Postman, N. (1987) Amusing Ourselves to Death. Metheun Price, S (1993) Media Studies. Pitman Schlesinger, P. (1992) Putting Reality Together Routledge Selby, K. & Cowdery, R. (1995) How to Study Television. MacMillan Sheehan, Helena (1987) Irish Television Drama: a society and its stories. RTE. Stewart, Colin et al. (2001) Media and Meaning: An Introduction. BFI Turner, G. (1999 ed) Film as Social Practice. Routledge Williams, R. (1983) Keywards: A Vocabulary of Culture and Society Fontana. www.comms.dcu.ie/sheehanh/news/readingmedia

Programme or List of Programmes

BA in Communication Studies

BA in Journalism

MMA

BSc in Multimedia

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