Registry
Module Specifications
Archived Version 2011 - 2012
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Description To develop core foundational skills of reading and interpreting across a wide range of media, including film, TV, Photography as well as Print and 'new' media. Using broad categorising/interpreting tools such as Genre, Narrative, Linguistic, Representation (Ideology) alongside formal/stylistic tools of media conventions, basic semiotics, image analysis etc. to develop a framework for reading and interpreting mass media artifacts. | |||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. critically read a wide range of media texts 2. understand the relationship between media texts and their historical, political and cultural contexts 3. develop the grammar and language of media analysis to interpret a range of media 4. apply a study of the signs and meanings of still and moving images 5. complete a close textual analysis of a range of media texts | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Week 1 Learning from ArtThe importance of framing, form and content, figure and ground, composition, spatial organisation, colour and light in painting.Week 2Photography: An introduction to the history of photography and the distinction between the denotation and connotation of the photographic image. Photography as iconic sign.Week 3Photojournalism: The development of photojournalism from its inception via the picture story and pictorial press, candid camera techniques and the photographic agency.Lecture 4The Digital Image: Starting with the difference between the analogue and digital image, this lecture will then examine the range and significance of digitisation in multimedia representations.Week 5Reading the News: A critical analysis of the construction of news in broadcast, print and electronic media. Week 6Music Video: Examining relations between text and institution, representation, realism debates, sociological and musicological construction of images, issues of post-modernism and music television.Week 7Reading Week [hand in of assignment 1]Week 8Advertising and Semiotics: Deconstructing and interpreting meaning. Focusing on issues of ideology, representation, realism and pleasure.Week 9Documentary Realism: Reading Reality TV and other forms of Documentary.Week 10Reading audio visual media: Developing a basic grammar of how to do a textual analysis.Week 11Deconstructing Film: How to apply debates around Representation, Ideology and Realism to reading film.Week 12New Media: Applying conventional rules of reading the media to new digital mediaTutors: Week 1-4 Des McGuinness Week 5-6 Jim RodgersWeek 8-12 Pat Brereton.Assessments: [Tutors will clarify assignment details in lectures and seminars]1 50% In groups of 3 - pick 3 Images and analyse each image across the three categories of: a) content, b) semiotic analysis c) ideological. 2000 words. To be submitted on the Thurs 12oc on week 7. 24th March2 50% Produce an individual reading of an audio visual text of your choice following the rules laid out. 1200-1500 words. To be submitted in week 13 [time to be clarified] | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
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