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Module Title |
New Enterprise Development
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Module Code |
EF318
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School |
DCUBS
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Online Module Resources
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| Module Co-ordinator | Dr Sarah Ingle | Office Number | A147 |
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Level |
3
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Credit Rating |
5
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Pre-requisite |
None
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Co-requisite |
None
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Module Aims
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To provide students with an understanding of the processes involved in initiating and developing a new business and to encourage and develop in students the entrepreneurial skills required for such a venture.
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Learning Outcomes
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Students will identify an opportunity, assess the viability of the opportunity, calculate the risks involved, and plan to reduce these risks. Business planning requires a vision of "How things will be", supported by key assumptions and data. Students will have to collect varied and detailed data from a wide range of sources. Format and presentation are critical to the success of business plans. Assessments will be completed using word processing and financial software packages. Student will undertake their assessment in enterprise teams, requiring co-operation, delegation and leadership. Students will have first hand experience of the vision, leadership, innovation, team building, general management, and hard work, that is required of the successful entrepreneur.
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Indicative Time Allowances
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Hours
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Lectures |
24
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Tutorials |
4
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Laboratories |
0
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Seminars |
0
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Independent Learning Time |
47
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Total |
75
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Placements |
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Assignments |
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NOTE
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Assume that a 5 credit module load represents approximately 75 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module.
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Indicative Syllabus
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Business Idea: Sources of innovation, effective brainstorming, product benefits, idea screening, product concept development, patents and intellectual property.
New Business Planning: Importance of planning, essential differences between new business plans and planning for established businesses, critical path milestones, testing key assumptions, compiling the Business Plan.
New Business Strategy: Competitive forces, market position, competitive advantage, generic strategies.
Marketing Strategy for Small Business: Marketing mix, market research for small business, profiling competitors, the market and the environment.
Financial Planning: New product pricing, pricing a quality indicator, financial forecasting and budgeting. Financing the new business; debt, equity and state assistance. Strategies for success.
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| Assessment | | Continuous Assessment | 100% | Examination Weight | 0% |
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Indicative Reading List
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Garavan, T.G. & O Cinneide, B. Entrepreneurship and Business Start-Ups in Ireland, Vols 1 and 2, Dublin, Oak Tree Press, 1997.
Birley, Sue and Daniel F. Muzyka, Mastering Enterprise, Financial Times Pitman Publishing, London, 1997.
Burns, P., and Dewhurst, J., Small Business and Entrepreneurship. MacMillan Education, London, 1989.
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Programme or List of Programmes
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| SSH | BSc Sport Science and Health |
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