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Module Specifications

Archived Version 2009 - 2010

Module Title New Enterprise Development Project
Module Code EF318
School DCUBS

Online Module Resources

Module Co-ordinatorDr Sarah IngleOffice NumberA147
Level 3 Credit Rating 5
Pre-requisite None
Co-requisite None
Module Aims

How to Start a New Business:

  • How do entrepreneurs identify or 'discover' opportunities? 
  •  How do entrepreneurs amass the resources, including finance, required to start a new business?
  •  How do entrepreneurs develop business strategies?

 T

 

 

 

 

 

he Start-Up Process:
  • To what extent are new ventures the outcome of processes that include search for opportunity, market research, planning activity, and the preparation of a business plan?To what extent does, and can, 'planning' and 'business plans' guide an entrepreneur through the process of new venture creation?
  • To what extent are new ventures the result of the entrepreneurs vision and drive, the entrepreneurs prior experiences, luck or chance, and what we term 'bootstrapping', 'bricolage' and 'improvisation'?

 

 

 

 

 

 

How to Write a Business Plan:

 

 

 

 

 

 

  • Essential Questions for the Entrepreneur
  • The Structure of the Business Plan

 

 

 

 

 

 



Learning Outcomes

Students should:

  • Assess the feasibility of a new venture idea
  • Be able to prepare a Business Plan, including pro forma accounts
  • Understand the new venture creation process
  • Appreciate the elements of improvisation involved in new venture creation
  • Work with a group in completing a Business Plan

 

 

 

 

 



Indicative Time Allowances
Hours
Lectures 24
Tutorials 0
Laboratories 0
Seminars 0
Independent Learning Time 51
Total 75
Placements
Assignments
NOTE
Assume that a 5 credit module load represents approximately 75 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module.

Indicative Syllabus

What do entrepreneurs do?

The Business Plan: Project Requirements and Structure of the Business Plan

The ''''unremarkable'''' origins of new ventures

''''Planning'''' in new businesses

''''Improvised'''' and ''''bootstrapped'''' new businesses

Entrepreneurial strategies

How to finance a new business

Sources of venture capital

Supports for entrepreneurs

Entrepreneurs examined

What do you know about starting a business?

 

 

 

 

 

 

Assessment
Continuous Assessment100% Examination Weight0%
Indicative Reading List

The following reading may be of assistance in writing your business plan:

Sahlman, W., 1997, 'How to Write a Great Business Plan', Harvard Business Review, Vol. 75, Issue 4, p98-108.

The following websites may be of assistance in writing your business plan:

 www.basis.ie

 

 

 

 

 

 www.enterpriseboards.ie (Has a template for a business plan that can be downloaded)

 

 

 

 

 

 The websites of support agencies and of financial institutions such as banks often have guides and information for entrepreneurs (e.g. www.aib.ie).

 

 

 

 

 

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