Registry
Module Specifications
Archived Version 2014 - 2015
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Description The purpose of this module is to examine the theory and the practice of entrepreneurship. Entrepreneurship is studied in terms of opportunity recognition, the process of new venture creation and the determinants of new venture success. Assessment is based on students completing a number of assignments focussed on identifying a new business opportunity and preparing a plan and business pitch for a new business. The module is delivered through lectures. | |||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Identify and investigate the viability of a new business venture opportunity. 2. Summarise the key issues for a new venture proposal. 3. Interpret primary and secondary market research for a new business venture. 4. Assess the commercial feasibility of a new business venture. 5. Develop a comprehensive business plan for a new venture. | |||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Learning ActivitiesThe majority of classroom content is lectures that outline the theory and practice of entrepreneurship. During the module students will work on identifying and assessing a business opportunity, and preparing a pitch and business plan for a specific business opportunity.Entrepreneurs and New Venture SuccessThis topic explores entrepreneurs, the nature of the new venture creation process and the determinants of new venture performance.New Business OpportunitiesExamines the sources of business opportunities; and explores processes for identifying new business opportunities. Students will identify business opportunities.Feasibility Study and Market AssessmentExplores what factors to consider in assessing the feasibility of a new business idea. How to carry out both primary and secondary market research and analysis.New Business PlanningOverview of the role and structure of a business plan.Legal and operational issuesManagement, legal and operational requirements in starting a new business. Intellectual property; patents, trademarks and copyright protection.Financing a New BusinessExamines the financial requirements of a new enterprise; the possible sources of finance; and how to prepare financial projections (costing and pricing, cashflow, manufacturing accounts, profit and loss account, balance sheet and break-even analysis). | |||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources 16241, Website, 0, Government Resource for New Businesses, www.basis.ie, 16243, Website, 0, Enterprise Ireland, www.enterprise-ireland.com, 16244, Website, 0, Commercial Website, www.startingabusinessinireland.com, | |||||||||||||||||||||||||||||||||||||
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