Registry
Module Specifications
Archived Version 2020 - 2021
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Description This module aims to develop students's understanding of strategy concepts and their application to real-life. It seeks to provide a framework to integrate students's knowledge from the various business disciplines. It aims to develop students's business analysis skills at macroenvironmental, industry and company levels. It aims to develop students's ability to think critically and strategically and to work as part of a management team. The module will also develop students's personal and interpersonal skills: communication, teamwork, information management, project and meeting management. This is achieved through use of a variety of methods such as running a simulated business, presenting on its performance to shareholders, and production of a final report on performance; carrying out a strategic analysis of a real company, presenting the results of the analysis, and preparation of a formal strategic report. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Explain the purpose of the firm and its mission, vision, values and objectives 2. Describe the process of strategy formulation 3. Use strategy tools and techniques to analyse the external and internal business context 4. Explain the nature of strategic choice for single, diversified and international businesses 5. Explain the issues involved in strategy implementation 6. Participate as a member of the management team in running a simulated business | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Purpose of the firm and the strategy processPurpose, mission, vision, values; the strategy process; strategy evaluation criteriaExternal analysisMacroenvironmental analysis: economic chararacteristics, driving forces, PESTEL; industry analysis: five forces, strategic groups, competitor analysisInternal analysisCompany analysis, current strategy, SWOT, resources and capabilities, value chain, cost analysis, financial analysisStrategic choice and firm growthGeneric strategies: low cost, differentiation, focus, best cost; industry life cycle; international expansion; diversification; growth strategies (Ansoff matrix); business portfolio management and parentingStrategy implementationOrganisation and resources; systems and processes; staffing and reward; culture; governance; stakeholders; social responsibility; ethics | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||||||
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