Registry
Module Specifications
Archived Version 2023 - 2024
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Description This module aims to provide students with an understanding of business strategy concepts and their application to business and real-life. Active learning is a key methodology in the delivery and assessment of the module, where students are active agents in the development and assimilation of module knowledge and skills. In active learning, students will engage weekly in asynchronous content in preparation for in-class lectures. The module, and its respective assessment, supports a variety of active learning pedagogical interactions, namely through student to content, student to student, student to lecturer, and student to industry/enterprise. Students will explore business analysis skills at macro-environmental, industry and company levels. It aims to develop within students the ability to think critically and strategically and to work as part of a management team. The module also aims to develop personal and interpersonal skills: communication, teamwork, information management, project management. This is achieved through use of methods such as: carrying out a strategic analysis of a real client company, presenting the results of the analysis and preparation of a formal strategic report. The module is year-long and weighted at 10 credits. | |||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Describe the process of strategy formulation 2. Use strategy tools and techniques to analyse the external and internal business context 3. Explain the nature of strategic choice for single, diversified and international businesses 4. Explain the issues involved in strategy implementation 5. Participate as a consulting team in strategically reviewing an organization, delivering a presentation, and writing a strategic report. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities Purpose of the firm and the strategy processPurpose, mission, vision, values; the strategy process; strategy evaluation criteriaExternal analysisMacroenvironmental analysis: economic chararacteristics, driving forces, PESTEL; industry analysis: five forces, strategic groups, competitor analysisInternal analysisCompany analysis, current strategy, SWOT, resources and capabilities, value chain, cost analysis, financial analysisStrategic choice and firm growthGeneric strategies: low cost, differentiation, focus, best cost; industry life cycle; international expansion; diversification; growth strategies (Ansoff matrix); business portfolio management and parentingStrategy implementationOrganisation and resources; systems and processes; staffing and reward; culture; governance; stakeholders; social responsibility; ethics | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
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