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Module Specifications

Archived Version 2014 - 2015

Module Title
Module Code

Online Module Resources

NFQ level 9 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

The module provides opportunities for participants to develop their own creativity and aesthetic appreciation. They further develop their knowledge and understanding of design theories and theories of learning. Practical skills in the use of video pre-production, production and post-production are further developed through a project based learning approach. Participants are expected to critically engage in self-evaluation and peer-evaluation.

Learning Outcomes

1. Critically evaluate a range of visual narratives.
2. Develop a storyboard of your idea.
3. Present a suitable 'pitch'.
4. Perform in creative individual pre-production, production and post-production in relation to the creation of a video.
5. Appreciate emotional response created by visual representations.
6. Carry out independent research using primary and secondary text and visual materials.
7. Demonstrate capacity to evaluate own work and engage in peer evaluation.

Workload Full-time hours per semester
Type Hours Description
Lecture24Pre production, production and post-production
Online activity10Wimba Sessions
Online activity24No Description
Group work16Video Production
Assignment Completion6Production Pitch
Assignment Completion20Ongoing Blog
Assignment Completion6Vodcast
Tutorial6Validation meetings
Independent Study67No Description
Total Workload: 187

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Storyboard. Script. Pitch.

Tools and Technologies.


Visuals. Aesthetics. Emotional response.

Primary and secondary text and visual materials.

Assessment Breakdown
Continuous Assessment% Examination Weight%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Indicative Reading List

  • Braveman, B.: 2006, Video Shooter: Storytelling with DV, HD, and HDV Cameras., CMP Books,
  • Glebas, F: 2008, Directing the Story: Professional Storytelling and Storyboarding, Focal Press,
  • Harrington, R.: 2008, Producing Video Podcasts: A Guide for Media Professionals., Focal Press,
  • Koumi, J: 2006, Designing Educational Video and Multimedia for Open and, Routledge,
  • Rosenthal, A.: 2007, Writing, Directing, and Producing Documentary Films,
  • Robinson, K. and Aronica, L: 2010, The Element, Penguin,
  • Csikszentmihalyi, M: 2008, FLOW, Harper Perennial,
Other Resources

Programme or List of Programmes