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Module Specifications

Archived Version 2021 - 2022

Module Title
Module Code

Online Module Resources

NFQ level 9 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

This module will expand on the Educational Applications of Multimedia module. An Educational Entrepreneurial Approach will be taken in this module to guide practitioner-researchers as they embrace digital technology to resolve an identified need in a workplace context. Participants will further develop knowledge and understanding of design theories and theories of learning and gain practical knowledge and skills in the use of video pre-production, production and post-production through a project based learning approach. Participants are expected to critically engage in peer-evaluation of work.

Learning Outcomes

1. Demonstrate core concepts for multimedia design.
2. Develop a storyboard of your idea.
3. Create multimedia content for work context.
4. Present a suitable 'pitch'.
5. Appreciate emotional response created by visual representations.
6. Demonstrate capacity to evaluate your work and engage in peer evaluation.
7. Carry out independent research using primary and secondary text and visual materials.

Workload Full-time hours per semester
Type Hours Description
Lecture24Pre production, production and post-production
Online activity10Adobe Connect.
Online activity24Peer review of work.
Group work16Video Production
Assignment Completion6Production Pitch
Assignment Completion20Ongoing reflection.
Assignment Completion6Vodcast
Tutorial6Validation meetings
Independent Study67Independent study.
Total Workload: 187

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Storyboard. Script. Pitch.

Tools and Technologies.


Visuals. Aesthetics. Emotional response.

Primary and secondary text and visual materials.

Assessment Breakdown
Continuous Assessment% Examination Weight%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Indicative Reading List

  • Costello, Vic,: 0, Multimedia foundations: core concepts for digital design, 2017, New York: Routledge,,
  • Barone, Tom; Eisner, Elliot W: 2012, Arts based research, London: SAGE,
  • Robinson, K. and Aronica, L: 2010, The Element, Penguin,
  • Eisner, Elliot W: 0, The enlightened eye: qualitative inquiry and the enhancement of educational practice, 1991, New York, N.Y: Toronto; Macmillan Pub.,
  • Eisner, Elliot W: 2002, The arts and the creation of mind, New Haven, Connecticut; London: Yale University Press,
  • Harrington, R.: 2008, Producing Video Podcasts: A Guide for Media Professionals., Focal Press,
  • Braveman, B.: 2006, Video Shooter: Storytelling with DV, HD, and HDV Cameras., CMP Books,
  • Glebas, F: 2008, Directing the Story: Professional Storytelling and Storyboarding, Focal Press,
  • Rosenthal, A.: 2007, Writing, Directing, and Producing Documentary Films,
  • Crotty, Y. and Farren, M.: 2013, Digital literacies in education: creative, multimodal and innovative practices, Oxford; Bern: Peter Lang,,
Other Resources

Programme or List of Programmes