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Module Specifications

Archived Version 2016 - 2017

Module Title International Marketing
Module Code MG302
School DCUBS

Online Module Resources

Module Co-ordinatorDr Michael GannonOffice NumberQ214
NFQ level Array Credit Rating Array
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

Learning Outcomes

Workload Full-time hours per semester
Type Hours Description
Total Workload: 0

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Assessment Breakdown
Continuous Assessment40% Examination Weight60%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Indicative Reading List

    Other Resources

    Programme or List of Programmes
    AMPSBSc in Aviation Management
    BSBachelor of Business Studies
    BSEBachelor of Business Studies (Exchange)
    BSIBusiness Studies ( with INTRA )
    BSSAStudy Abroad (DCU Business School)
    BSSAOStudy Abroad (DCU Business School)
    EBFBA in Global Business (France)
    EBGBA in Global Business (Germany)
    EBSBA in Global Business (Spain)
    EBTBA in Global Business (USA)
    ECSAStudy Abroad (Engineering & Computing)
    ECSAOStudy Abroad (Engineering & Computing)
    HMSAStudy Abroad (Humanities & Soc Science)
    HMSAOStudy Abroad (Humanities & Soc Science)
    IBLCBA in Inter. Business & Lang. (Chinese)
    IBLEBAin Int.Bus.&Langs.(English)
    IBLFGBA in Inter. Business & Lang. (Fr/Ge)
    IBLFGSBA in Inter.Bus.&Langs.(Fren/Germ/Span)
    IBLFSBA in Inter. Business & Lang. (Fr/Sp)
    IBLGSBA in Inter. Business & Lang. (Ge/Sp)
    IBLJBA in Inter. Business & Lang. (Japanese)
    INTBBachelor Business Studies International
    MINTBSc Marketing, Innovation & Technology
    SHSAStudy Abroad (Science & Health)
    SHSAOStudy Abroad (Science & Health)