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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Life
Module Code SB104
School DCUBS
Module Co-ordinatorSemester 1: Catherine Faherty
Semester 2: Colette Real
Autumn: Catherine Faherty
Module TeachersColette Real
Catherine Faherty
Cliona McParland
Orlagh Reynolds
NFQ level 8 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Coursework Only

This course covers Business 101 (covered in the first three weeks of the course) and students then move to learning the LIFE module. Business 101 is an introductory, immersive, module in business delivered across all first-year undergraduate business programmes. It provides students with a firm foundation for the world of business and strives to move students away from a rote learning, memory-based approach, towards higher order thinking. This is achieved through experiential learning in conjunction with formative and innovative assessment techniques. This module is delivered in the first two weeks of the academic term intensifying contact time between lecturers and students. This delivery approach supports the students' socialisation and identification with their chosen programme and establishes a safe learning environment for them in the early days of transition to University. LIFE The module exposes participants to multiple modes of learning including online learning, conference seminars, applied projects and reflective writing. Students develop their enterprise skills and knowledge via lectures, teamwork, online learning, applied project work, and industry speaker events. Students will gain insight into the reality of the business world across a range of organisational from corporate business to SME or family business, entrepreneurship to non-profit contexts. They will investigate processes of bringing new ideas into action within these contexts, through the lens of enterprise and innovation. The module is designed to highlight the spectrum of business career options open to our students upon graduation. The mission of ENT101 is to develop innovative and enterprising competencies in our business students, and allow them to witness the importance and applicability of these skillsets in all enterprise contexts.

Learning Outcomes

1. Comprehend the language of business – profit, revenue, costs – and perform basic evaluations of business performance in terms of these financial indicators.
2. Explain the dimensions of running a business including marketing, strategy, human resource management and governance.
3. Discuss at an introductory level the role of investment in business, how businesses can be financed and the implications of financing through debt and equity.
4. Understand the fundamentals of effective teams, with an emphasis on virtual teams, including optimising team communication, decision-making and creativity.
5. Consider contemporary research and insights surrounding the future of the workplace, the workforce, and the nature of work, including the role of technology and remote working.
6. Engage with and reflect on enterprise-related content
7. Research the social, cultural and economic landscape to identify areas of innovation.
8. Apply idea generation techniques to solve enterprise challenges.
9. Discuss the main concepts and techniques relating to innovation and entrepreneurship.
10. Work collaboratively in teams to design and produce ‘research-ready’ innovation concepts in response to a client brief.

Workload Full-time hours per semester
Type Hours Description
Workshop6Business, teams, and the future of work.
Online activity16Online Loop based exercises.
Group work3BEST orientation team-based activites.
Assignment Completion7.5Individual reflective assignment of a live role-play of a family business.
Lecture15No Description
Online activity22.5Online Lectures and Content
Tutorial10No Description
Portfolio Preparation40Reflection and Portfolio
Group work60LIFE Assignment
Independent Study60No Description
Workshop8Social Hackathon
Field Trip2External Events
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

What is business; the purpose of business; short history of business; different economic systems.

Entrepreneurship and key business terms
Nature and purpose of entrepreneurship, costs, profits and risks in business.

The role and objective of managers and human resource management in business; how are employees motivated; recognising employee stress and managing trade unions; how human resource management impacts on business performance.

What is marketing; how is the function of marketing linked with the accounting function; how can a business connect with its customers.

Accounting, Finance and Economics
What is accounting; difference between financial accounting and management accounting; what do the profit and loss statements, balance sheet and cashflow statements tell the reader. Difference between debt and equity.

What are high performing teams, what are virtual teams. Optimising team creativity, communication, and decision making.

Future of work and technology
What is the future of work and technology.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Completion of online activityCompletion of an individual reflective assignment submitted through Loop, covering all the learning outcomes during weeks 1 and 2.20%Week 3
PortfolioA reflective journal which students will use to document their experiences with curated external entrepreneurship events (StartUp Week Dublin and others). The document will also be used to indicate participation in related workshops and lectures.20%Week 10
Digital ProjectDigital client project based on ideation/design thinking.20%Sem 1 End
PortfolioA reflective journal which students will use to document their experiences with a Social Innovation Hackathon (a 1 full-day event). The document will also be used to indicate participation in the hackathon and related lectures.20%Sem 2 End
ProjectDocumentary-style video clip depicting innovation within a small or family business20%Sem 2 End
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • Nickels, McHugh and McHugh: 2019, Understanding Business, McGraw Hill, McGraw Hill,
  • Michael H. Morris (Author), Donald F. Kuratko (Author), Jeffrey G Covin (Author): 8, Corporate Entrepreneurship & Innovation, 3rd,
  • Jeanne Liedtka and Tim Ogilvie: 2011, Designing for Growth: A Design Thinking Toolkit for Managers, (Columbia Business School Publishing) Hardcover,
  • Poza, E. J. & Daugherty, M. S.: 2013, Family Business, 4th, Mason, OH: Cengage Learning.,
Other Resources

48808, 0, Management Innovation and Entrepreneurship: A Global Perspective, edited by Demetris Vrontis, et al., Cambridge Scholars Publisher, 2015. ProQuest Ebook Central,, Chapter 3 Innovation in MultiNational Corporations https://ebookcentral-proquest-com.dcu.id,
Programme or List of Programmes
AFBA in Accounting and Finance
AMPSBSc in Aviation Management
BSBachelor of Business Studies
DBIBSc in Digital Business and Innovation
EBCBA in Global Business (Canada)
EBFBA in Global Business (France)
EBGBA in Global Business (Germany)
EBSBA in Global Business (Spain)
EBTBA in Global Business (USA)
INTBBachelor Business Studies International
MINTBSc Marketing, Innovation & Technology

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