Registry
Module Specifications
Archived Version 2011 - 2012
| |||||||||||||||||||||||||||||||||||||||||
Description This module aims to provide you with an opportunity to reflect on the experiences and reflections of innovators, researchers, marketers and entrepreneurs of foresight initiatives across a range of product-market and technological setting, and further research some market opportunities highlighted in their presentations. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Discuss the tools and techniques used by marketers to understanding what changes and developments may define and shape the future. 2. Describe and discuss why organisations with a future orientation are how are better prepared to capitalise on the potential of the future and to reduce the risks and threats it may present. 3. Discuss the finding of specific foresight reports undertaken across a range of technology/product/markets. 4. Discuss some of the technologies and marketplace realities they are likely to meet in their first 5-8 years out of college. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
|||||||||||||||||||||||||||||||||||||||||
Indicative Content and
Learning Activities Guest Presenter and TopicSPEAKER: Ms Angela Healy, Director of Research, Empathy Marketing TOPIC: The Future of Market ResearchGuest Presenters and TopicsSPEAKER:Dr Hugh Henry, Head of Innovation, Bord na Mona Topic: The role of innovation in winning market share, creating and retaining customers and creating value for Bord Na MónaGuest Presenters and TopicsSpeaker: SPEAKER: Ms Helen King, Senior Business Analyst, An Bord Bia TOPIC: Anticipating Tomorrow: Shaping the future of the Irish food and drink market towards 2020Guest Presenter and TopicSPEAKER: Dr Heinrich Anhold, Managing Director, Epona Biotech Topic: Challenges faced by Epona Biotech in the development and upcoming launch of the world's first portable equine blood analyserGuest Presenter and TopicSPEAKER: Dr Eoin Sweeney, Head of Department, Sustainable Energy Ireland, (Sustainable Energy Ireland's Ocean Energy Development Unit) TOPIC: Marine Energy: Strategy and Future ProspectsGuest Presenter and TopicSPEAKER: Anthony Mccauley, Head of Innovation, Fujitsu Topic: Fujitsu's approach to Human Centric ComputingGuest Presenter and TopicDr Stephen Flinter, Scientific Programme Manager, ICET Directorate, Science Foundation Ireland, TOPIC: Perspectives on the Emergence and Application of Platform TechnologiesGuest Presenter and TopicMs Cathy Orr, Senior Director, International PR, PopCap Games International Ltd. Topic: How PopCap International markets its core game brands to the mass market | |||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||
Indicative Reading List | |||||||||||||||||||||||||||||||||||||||||
Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes |
BSSAO | Study Abroad (DCU Business School) |
MINT | BSc Marketing, Innovation & Technology |
- See the module specification for MG331 in 2003 - 2004
- See the module specification for MG331 in 2004 - 2005
- See the module specification for MG331 in 2005 - 2006
- See the module specification for MG331 in 2006 - 2007
- See the module specification for MG331 in 2007 - 2008
- See the module specification for MG331 in 2008 - 2009
- See the module specification for MG331 in 2009 - 2010
- See the module specification for MG331 in 2010 - 2011
- See the module specification for MG331 in 2011 - 2012
- See the module specification for MG331 in 2012 - 2013
- See the module specification for MG331 in 2013 - 2014
- See the module specification for MG331 in 2014 - 2015
- See the module specification for MG331 in 2015 - 2016
- See the module specification for MG331 in 2016 - 2017
- See the module specification for MG331 in 2017 - 2018
- See the module specification for MG331 in 2018 - 2019
- See the module specification for MG331 in 2019 - 2020
- See the module specification for MG331 in 2020 - 2021
- See the module specification for MG331 in 2021 - 2022
- See the module specification for MG331 in 2022 - 2023
- See the module specification for MG331 in 2023 - 2024
- See the module specification for the current year