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Module Specifications

Archived Version 2016 - 2017

Module Title Innovation, Marketing & New Tech. Foresights
Module Code MG331
School DCUBS

Online Module Resources

Module Co-ordinatorDr Michael GannonOffice NumberQ214
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

This module aims to provide you with an opportunity to reflect on the experiences and reflections of innovators, researchers, marketers and entrepreneurs of foresight initiatives across a range of product-market and technological setting, and further research some market opportunities highlighted in their presentations.

Learning Outcomes

1. Discuss the tools and techniques used by marketers to understanding what changes and developments may define and shape the future.
2. Describe and discuss why organisations with a future orientation are how are better prepared to capitalise on the potential of the future and to reduce the risks and threats it may present.
3. Discuss the finding of specific foresight reports undertaken across a range of technology/product/markets.
4. Discuss some of the technologies and marketplace realities they are likely to meet in their first 5-8 years out of college.

Workload Full-time hours per semester
Type Hours Description
Seminars24Students will be exposed to a cross section of innovators, researchers, marketers and entrepreneurs representing a range of industries, a range of technology and research areas, and a range of product markets.
Independent Study101Preparation – research, data collection – and write up of Reflective diary.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Guest Presenter and Topic
SPEAKER: Paula Donoghue, Manager Consumer Insights and Trends Programme, Bord Bia (the Irish Food Board) TOPIC: Embedding Consumer Insight across the Food and Drink Industry

Guest Presenters and Topics
SPEAKER: David Bell, European Innovation Brand Manager at Kellogg Company TOPIC: Innovation within FMCG…with a Focus on Food Businesses

Guest Presenter and Topic
SPEAKER: Megan O'Riordan, Head of Sales and Innovation, Electric Media Sales TOPIC: Present & Future: Digital Technology Revolution and Advertising - impacts of Online on consumer buying behaviour & brand strategy

Guest Presenter and Topic
SPEAKER: Dr Brendan Cahill, Ocean Energy Programme Manager, Sustainable Energy Authority of Ireland TOPIC: Marine Energy: Strategy and Future Prospects

Guest Presenters and Topics
SPEAKER: Dr Hugh Henry, Head of Innovation, Bord na Mona TOPIC: Building a Sustainable Approach to Market-led Innovation - focus on Bord na Mona

Guest Presenter and Topic
SPEAKER: Declan Clarke, CEO and Founder, Zaon BioMed Ltd. Topic: An overview of the market opportunity and challenges faced by Zoan BioMed in the development and commercialisation of sea coral as a natural scaffold for use in the orthobiologic procedures

Guest Presenter and Topic
SPEAKER: Bronwyn Brophy, Vice President Early Technologies EMEA, Medtronic TOPIC: Developing new businesses and bringing new therapies to market – a focus on Medtronic and its strategy to change the standard of care and deliver better patient outcomes.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Indicative Reading List

    Other Resources

    Programme or List of Programmes
    BSSAOStudy Abroad (DCU Business School)
    ECSAOStudy Abroad (Engineering & Computing)
    MINTBSc Marketing, Innovation & Technology