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Module Specifications

Archived Version 2014 - 2015

Module Title Innovation, Marketing & New Tech. Foresights
Module Code MG331
School DCUBS

Online Module Resources

Module Co-ordinatorDr Michael GannonOffice NumberQ214
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

This module aims to provide you with an opportunity to reflect on the experiences and reflections of innovators, researchers, marketers and entrepreneurs of foresight initiatives across a range of product-market and technological setting, and further research some market opportunities highlighted in their presentations.

Learning Outcomes

1. Discuss the tools and techniques used by marketers to understanding what changes and developments may define and shape the future.
2. Describe and discuss why organisations with a future orientation are how are better prepared to capitalise on the potential of the future and to reduce the risks and threats it may present.
3. Discuss the finding of specific foresight reports undertaken across a range of technology/product/markets.
4. Discuss some of the technologies and marketplace realities they are likely to meet in their first 5-8 years out of college.

Workload Full-time hours per semester
Type Hours Description
Seminars24Students will be exposed to a cross section of innovators, researchers, marketers and entrepreneurs representing a range of industries, a range of technology and research areas, and a range of product markets.
Independent Study100Preparation – research, data collection – and write up of Reflective diary.
Total Workload: 124

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Guest Presenter and Topic
SPEAKER: Ms Angela Healy, Director of Research, Empathy Marketing TOPIC: The Future of Market Research

Guest Presenters and Topics
SPEAKER:Dr Hugh Henry, Head of Innovation, Bord na Mona Topic: The role of innovation in winning market share, creating and retaining customers and creating value for Bord Na Móna

Guest Presenters and Topics
Speaker: SPEAKER: Ms Helen King, Senior Business Analyst, An Bord Bia TOPIC: Anticipating Tomorrow: Shaping the future of the Irish food and drink market towards 2020

Guest Presenter and Topic
SPEAKER: Dr Heinrich Anhold, Managing Director, Epona Biotech Topic: Challenges faced by Epona Biotech in the development and upcoming launch of the world's first portable equine blood analyser

Guest Presenter and Topic
SPEAKER: Dr Eoin Sweeney, Head of Department, Sustainable Energy Ireland, (Sustainable Energy Ireland's Ocean Energy Development Unit) TOPIC: Marine Energy: Strategy and Future Prospects

Guest Presenter and Topic
SPEAKER: Anthony Mccauley, Head of Innovation, Fujitsu Topic: Fujitsu's approach to Human Centric Computing

Guest Presenter and Topic
Dr Stephen Flinter, Scientific Programme Manager, ICET Directorate, Science Foundation Ireland, TOPIC: Perspectives on the Emergence and Application of Platform Technologies

Guest Presenter and Topic
Ms Cathy Orr, Senior Director, International PR, PopCap Games International Ltd. Topic: How PopCap International markets its core game brands to the mass market

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
Indicative Reading List

    Other Resources

    Programme or List of Programmes
    BSSAOStudy Abroad (DCU Business School)
    ECSAOStudy Abroad (Engineering & Computing)
    MINTBSc Marketing, Innovation & Technology