Registry
Module Specifications
Archived Version 2011 - 2012
| Module Title |
Marketing of High Tech Products & Innovations
|
| Module Code |
MG114
|
|
School |
DCUBS
|
Online Module Resources
|
| Module Co-ordinator | Ms Naoimh O'Reilly | Office Number | Q131 |
|
NFQ level |
8 |
Credit Rating |
10
|
|
Pre-requisite |
None
|
|
Co-requisite |
None
|
| Compatibles |
None
|
| Incompatibles |
None
|
|
Description
To introduce the student to the theories, principles and practice of marketing of High-Tech and Innovations.
To learn the skills and techniques for efficient high technology product management.
To understand the key role of marketing in the value-chain creating processes.
|
Learning Outcomes
|
|
|
| Workload |
Full-time hours per semester |
| Type |
Hours |
Description |
| Lecture | 48 | No Description | | Online activity | 6 | Online discussion of current topics | | Assignment Completion | 40 | Group Project (2) | | Online activity | 48 | Moodle Materials | | Assignment Completion | 20 | Presentations and Individual Reports | | Directed learning | 20 | Complete tasks required in lecture | | Independent Study | 25 | No Description | | Directed learning | 43 | No Description | | Total Workload: 250 |
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
|
Indicative Content and
Learning Activities
None
|
| Assessment Breakdown | | Continuous Assessment | 50% | Examination Weight | 50% |
| Course Work Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Reassessment Requirement |
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component |
| Unavailable |
|
Indicative Reading List
- Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater: 2009, Marketing of high technology product and innovation, 3, 9780131364912
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Other Resources
0, moodle, 0, Supplementary Readings Supplied as Appropriate,
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Programme or List of Programmes
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| Archives: | |
