Registry
Module Specifications
Archived Version 2012 - 2013
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Description To introduce the student to the theories, principles and practice of marketing of High-Tech and Innovations. To learn the skills and techniques for efficient high technology product management. To understand the key role of marketing in the value-chain creating processes. | |||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Apply the principles and practices of marketing in a high technology environment. 2. Assess the impact of e-marketing strategies and tools on the traditional marketing mix. 3. Critically appraise emergent marketing techniques and medium (e.g. paid search advertising, social networks, bloggs...) 4. Demonstrate an ability to select and apply relevant marketing concepts in the context of high tech products, b2b, and web 2.0 environment. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities None | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources 0, moodle, 0, Supplementary Readings Supplied as Appropriate, | |||||||||||||||||||||||||||||||||||||||||
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