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Module Specifications

Archived Version 2004 - 2005

Module Title E-Commerce and Entrepreneurship
Module Code EF571
School DCUBS

Online Module Resources

Module Co-ordinatorDr Teresa HoganOffice NumberQ129
Level 5 Credit Rating 5
Pre-requisite None
Co-requisite None
Module Aims
To provide students with an understanding of the key issues involved in initiating and developing a new Electronic Business and to encourage and develop in students the entrepreneurial skills required for such a venture.

Learning Outcomes
Students will gain an understanding of the key technological evolutions driving the development of the Electronic Commerce environment. They will examine the technological and business issues involved in the creation of an E Enterprise and the consequent challenges for managers of such enterprises. They will gain experience in identifying E-commerce business opportunities, assessing the viability of these opportunities, calculating the risks involved, and planning to reduce these risks. Student will undertake their assessment in enterprise teams, requiring co-operation, delegation and leadership. They will have first hand experience of the vision, leadership, innovation, team building, general management, and hard work, that is required of the successful implement an e-commerce enterprise opportunity. This module will be delivered in a dynamic inter-disciplinary team teaching format by lecturers form Electronic Commerce and Entrepreneurship. Case studies will be a key feature of this module.

Indicative Time Allowances
Lectures 24
Tutorials 0
Laboratories 0
Seminars 0
Independent Learning Time 51

Total 75
Assume that a 5 credit module load represents approximately 75 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module.

Indicative Syllabus
Technological Evolution An analysis of the key technological shifts that are driving the convergence of the computing, communications and content technologies and industries. Examination of the opportunities and barriers which exist. Impacts and managerial issues. Developing a Business Idea for an E Commerce Project Identifying and screening new E-enterprise ideas, effective brainstorming, product benefits, and product concept development. Assessment and evaluation of previous business plans. Case Study. Amazon.com. Value Creation using E Commerce Understanding how E Commerce can create value for organisations through the creation of new products, new services, new markets and through enabling new business processes. Deciding the level of E Commerce at which to operate and the implications for the organisation. Financing E Projects Evaluation and calculation of business and financial risk. Financial planning. Assessing sources of financing, including venture capital, NASDAQ flotation and government grants. Guest Lecturer: from Act Venture Capital Fund Strategy and Project Implementation Examining how to conduct strategic planning for E Commerce, methods of strategy formulation and value analysis. Implementation of plans and execution, project and strategy assessment. Managerial issues and employee compensation
Continuous Assessment100% Examination Weight0%
Indicative Reading List
Kalakota, R., and Whinston, A., Electronic Commerce: A Manager's Guide. Addison-Wesley, 1996. Kalakota, R., and Whinston, A., Frontiers of Electronic Commerce. Addison-Wesley, 1996. Bygrave, William, The Portable MBA in Entrprenurship, 2nd Edition, John Wiley & Sons: New York 1997 Bygrave, William, The Portable MBA in Entrprenurship, Case Studies John Wiley & Sons: New York 1997 Moore, Geoffrey A. Crossing the Chasm, Marketing and Selling High-tech Products to Mainstream Customers, Harper Business, New York. 2nd edition, 1999 Cryan, Mary The New Pioneers- Building a Winning Company in the US high-tech Markek, Oak Tree Press: Dublin. 1999
Programme or List of Programmes
MECBMSc in Electronic Commerce (Business)
MECTMSc in Electronic Commerce (Technical)