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Module Specifications

Archived Version 2009 - 2010

Module Title E-Commerce and Entrepreneurship
Module Code EF571
School DCUBS

Online Module Resources

Module Co-ordinatorDr Teresa HoganOffice NumberQ129
Level 5 Credit Rating 5
Pre-requisite None
Co-requisite None
Module Aims

The aim of this practical module is to provide students with the unique opportunity to learn and practice the skills and expertise involved in the successful commercialisation of new ICT technologies by developing a commercialisation plan for a product, process or service idea generated by university researchers.

Learning Outcomes

On completing this module participants will have:

  • Developed an integrated perspective of the process involved in the successful commercialisation of new ICT based products, processes and services.
  • Identified and appraised the role of universities, governments, firms and entrepreneurs in the innovation process.
  • Researched, tested and evaluated the commercialisation strategy for a new product, process or service in the ICT market.
  • Written, presented and defended a commercialisation plan for a new product, process or service in the ICT market.
  • Implemented the intellectual property rights procedures associated with the commercialisation of new technologies.
  • Enhanced team leadership, business planning, negotiation and problem solving skills in a high-technology product development environment.

Indicative Time Allowances
Lectures 24
Tutorials 8
Laboratories 0
Seminars 0
Independent Learning Time 43

Total 75
Assume that a 5 credit module load represents approximately 75 hours' work, which includes all teaching, in-course assignments, laboratory work or other specialised training and an estimated private learning time associated with the module.

Indicative Syllabus
  • The University and national systems of innovation.
  • High technology entrepreneurs and their role in innovation and new business creation.
  • The commercialisation of high technology products/services.
  • Licensing versus spin-out.
  • New business strategy and planning.
  • Market research and marketing strategy for ICT products and services.
  • New Venture Finance and Financial Planning.
  • Intellectual Property Rights
Continuous Assessment100% Examination Weight0%
Indicative Reading List


Tidd. J., Bessant, J. and Pavitt, K. (2005) Managing Innovation 3rd Edition, John Wiley and Sons Ltd: .

Dollinger, M. J. (2003) Entrepreneurship: Strategies and Resources, Prentice Hall: .

Forfas (2006) Strategy for Science Technology and Innovation, Forfas: Dublin

Etzkowitz, H, Webster, A., Gebjardt, C. and Cantisano Terra, B.R. (2000) The Future of the University and the University of the Future: Evolution of ivory tower to entrepreneurial paradigm, Research Policy (29): 313- 330.

Moore, Geoffrey A. (1999) Crossing the Chasm, Marketing and Selling High-tech Products to Mainstream Customers, 2nd Edition, Harper Business: New York.

Kaplan, J. (1996) Start-Up: A Silicon ValleyAdventure, Penguin: .


Programme or List of Programmes
MECBMSc in Electronic Commerce (Business)
MECTMSc in Electronic Commerce (Technical)