Registry

Module Specifications

Archived Version 2017 - 2018

Module Title	E-Commerce and Entrepreneurship
Module Code	EF571
School	DCUBS
Online Module Resources
Module Co-ordinator	Ms Geraldine Lavin	Office Number
NFQ level	9	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

The purpose of this module is to provide students with the unique opportunity to learn and practice the skills and expertise involved in the successful commercialisation of new ICT technologies by developing a commercialisation plan for a product, process or service idea generated by university researchers.

Learning Outcomes

1. Analyse key stages and processes involved in the commercialisation of new ICT based products, processes and services.
2. Investigate a commercialisation strategy for a new product, process or service in the ICT market
3. Assess the role of universities, governments, firms and entrepreneurs in the innovation process.
4. Develop enhanced team leadership, planning, negotiation and problem solving skills in a high-technology product development environment.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Tutorial	9	(a) case studies (b) weekly progress reports (c) project and process discussion and feedback
Independent Study	22	Reading core texts and materials
Lecture	24	Outline of feasibility plan, presentations from experts in the field including: entrepreneurs, venture capitalists , IP solicitors and technology tranfer officers
Group work	15	Weekly group meetings on preperation of feasibility plan
Assignment Completion	30	Group preperation and collation of feasibility plan
Group work	25	Meetings with experts, field trip to Enterprise Ireland Information Centre, primary research.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

High Technology Entrepreneurship
This sections assesses the changing role of the university in National Systems of Innovations and in particular the rise of the academic entrepreneur and the university spin-off company. It examines definitions, characteristics and roles of high-technology entrepreneurs

The Commercialisation Plan.
This lecture looks at the planning process including the key sections of the Commercialisation Plan. It also the differentiates between the New Business Plan and the Commercialisation Plan

Marketing High Technology Products and Services
The challenge of marketing products and services based on discontinuous innovation. The high-technology adoption model, developed by Geoffrey Moore in Crossing the Chasm is assessed.

Intellectual Property Rights
Identifies the different types of IP protection available for technology products: trademarks, patents, design rights and copyright. It also examines the process and cost involved in registering and managing IP. It includes a detailed examination of a patent application presented by Cathal Lane, Patent Attorney

Financing High-Tech Start-Ups
There are two sections to this topic. Section 1 discusses the various sources of financing available to High-tech start-ups and section 2 looks at how to do financial projections for a typical start up. There will be a guest lecture from a venture capitalist.

Business Models
Business and revenue models for New Technology Based Firms. Identifying and defending a Sustainable Competitive Advantage. Routes to market.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
Unavailable

Indicative Reading List

Tidd, Joe, Bessant, John and Pavitt, Keith: 2005, Managing Innovation, 3rd Edition., Wiley and Sons Ltd, England.,

Other Resources

None

Programme or List of Programmes

MECB	MSc in Electronic Commerce (Business)
MECT	MSc in Electronic Commerce (Technical)
MSSM	MSc in Management (Strategy)
PBSSA	PG Exchange(Business School)
PBSSAO	PG Study Abroad(Business School)

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