Registry
Module Specifications
Archived Version 2022 - 2023
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Description The purpose of this module is to provide students with the unique opportunity to learn and practice the skills and expertise involved in the successful commercialisation of new technologies by developing a commercialisation plan for a product, process or service idea generated by university researchers. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Analyse key stages and processes involved in the international commercialisation of new technology-based products, processes and services. 2. Investigate a commercialisation strategy for a new product, process or service in the market using the lean canvas model. 3. Assess the role of universities, governments, firms and entrepreneurs in the innovation process. 4. Develop enhanced team leadership, planning, negotiation and problem solving skills in a high-technology product development environment. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and
Learning Activities High Technology EntrepreneurshipThis section examines the role of high technology ventures in economic growth and innovation - including the changing role of the university in National Systems of Innovations and the rise of the academic entrepreneur and the university spin-off company. It examines definitions, characteristics and roles of high-technology entrepreneurs.The Commercialisation Plan.This lecture looks at the planning process including the key sections of the Commercialisation Plan. It also the differentiates between the New Business Plan and the Commercialisation PlanMarketing High Technology Products and ServicesThe challenge of marketing products and services based on discontinuous innovation. The high-technology adoption model, developed by Geoffrey Moore in Crossing the Chasm is assessed.Intellectual Property RightsIdentifies the different types of IP protection available for technology products: trademarks, patents, design rights and copyright. It also examines the process and cost involved in registering and managing IP.Financing High-Tech Start-UpsThere are two sections to this topic. Section 1 discusses the various sources of financing available to High-tech start-ups and section 2 looks at how to do financial projections for a typical start-up.Business ModelsBusiness and revenue models for New Technology-Based Firms. The business canvas model. | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources 58701, Website, STVP The Stanford Engineering Entrepreneurship Centre, 2022, ecorner.stanford.edu - Resources and materials for educators in Entrepreneurship,, Stanford, STVP The Stanford Engineering Entrepreneurship Centre, https://ecorner.stanford.edu/, 58702, Website, Harvard, 2022, Harvard Business Case Studies, Harvard, Harvard Business Publishing Education, https://hbsp.harvard.edu/, | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes |
MECB | MSc in Electronic Commerce (Business) |
SMPB | Single Module Programme (Business) |
- See the module specification for EF571 in 2003 - 2004
- See the module specification for EF571 in 2004 - 2005
- See the module specification for EF571 in 2005 - 2006
- See the module specification for EF571 in 2006 - 2007
- See the module specification for EF571 in 2007 - 2008
- See the module specification for EF571 in 2008 - 2009
- See the module specification for EF571 in 2009 - 2010
- See the module specification for EF571 in 2010 - 2011
- See the module specification for EF571 in 2011 - 2012
- See the module specification for EF571 in 2012 - 2013
- See the module specification for EF571 in 2013 - 2014
- See the module specification for EF571 in 2014 - 2015
- See the module specification for EF571 in 2015 - 2016
- See the module specification for EF571 in 2016 - 2017
- See the module specification for EF571 in 2017 - 2018
- See the module specification for EF571 in 2018 - 2019
- See the module specification for EF571 in 2019 - 2020
- See the module specification for EF571 in 2020 - 2021
- See the module specification for EF571 in 2021 - 2022
- See the module specification for EF571 in 2022 - 2023
- See the module specification for EF571 in 2023 - 2024
- See the module specification for the current year