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Academic Structures

Programme Academic Structure for 2024 - 2025, BSc Marketing, Innovation & Technology

This information is provisional & subject to change.

Year 1 Core Modules:

CodeTitleCreditSemesterExam %CA %Resit Category
EF115Fundamentals of Economics7.5Year long01001
MG101Introduction to Marketing5Semester 160401
MG114Marketing of High Tech Products & Innovations10Year long01001
MG115Market Intelligence10Year long01001
MT120Business Analytics 15Year long01001
PS130Modern Technology5Semester 201001
SB102Critical Thinking for Business5Year long01001
SB104Life10Year long01001

Year 2 Core Modules:

CodeTitleCreditSemesterExam %CA %Resit Category
AC118Introductory Accounting for Business7.5Year long01001
CA259Data Analytics for Marketing Applications5Semester 260401
HR301Organisational Psychology5Semester 201001
MG302International Marketing5Semester 101001
MG308The Changing Consumer5Semester 101001
MG329Digital Marketing5Semester 201001
MG339Sales Strategies5Semester 101001
MG343Marketing for Sustainable & Ethical Develop5Semester 201001
MT211Distribution & Channel Mng.5Semester 101001
MT226Web Design5Semester 101001
SB201The Innovators Toolkit5Semester 201001
SB202Critical Thinking in Action5Year long01001

Year 3 Core Modules:

CodeTitleCreditSemesterExam %CA %Resit Category
EF327High-Technology Entrepreneurship10Year long01001
EF412Year 2 Contribution0Year long01002
MG328Marketing Management & Planning10Year long01001
MG330Information Technology in Society5Semester 101001
MG331Innovation, Marketing & New Tech. Foresights5Semester 201001
MG333Marketing Communications5Semester 101001
MT301Business Strategy10Year long01001
MT341Digital Disruption & Sustainable Innovation5Semester 101001
MT353Sustainable Project Management5Semester 201001

Year 3 Optional Modules -

CodeTitleCreditSemesterExam %CA %Resit Category
MT319Advanced Operational Modelling for Business5Semester 201001
MT340Responsible Mgmt & Lship for Sustainable Bus.5Semester 201001
MT400Business Summer School10Year long002
UM405Uaneen Non-Contributing Module5Year long01001

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