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Academic Structures

Programme Academic Structure for 2023 - 2024, MSc in Digital Marketing

This information is provisional & subject to change.

Full-time Programme Structure

Year 1 Core Modules:

CodeTitleCreditSemesterExam %CA %Resit Category
MG5000Digital Marketing Mechanics & Authorship10Year long01001
MG5003Digital Marketing & eBusiness Management10Year long01001
MG5005Digital Advertising & Communications10Year long01001
MG5006Research Methods0Year long01001
MG5007Strategic Thinking & Marketing Strategies10Year long01001
MG5008Data Analytics & Metrics10Year long01001
MT5133Applied Web Design & Development10Year long01001

Year 1 Optional Modules -

CodeTitleCreditSemesterExam %CA %Resit Category
MG513DPracticum - Applied Research30Autumn Semester01002
MG575Dissertation30Autumn Semester01002

Part-time Programme Structure

Year 1 Optional Modules,

CodeTitleCreditSemesterExam %CA %Resit Category
MG546Digital Marketing and eBusiness Management5Semester 101001

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