Academic Structures
Programme Academic Structure for 2023 - 2024, MSc in Digital Marketing
This information is provisional & subject to change.
Full-time Programme Structure
Year 1 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| MG5000 | Digital Marketing Mechanics & Authorship | 10 | Year long | 0 | 100 | 1 |
| MG5003 | Digital Marketing & eBusiness Management | 10 | Year long | 0 | 100 | 1 |
| MG5005 | Digital Advertising & Communications | 10 | Year long | 0 | 100 | 1 |
| MG5006 | Research Methods | 0 | Year long | 0 | 100 | 1 |
| MG5007 | Strategic Thinking & Marketing Strategies | 10 | Year long | 0 | 100 | 1 |
| MG5008 | Data Analytics & Metrics | 10 | Year long | 0 | 100 | 1 |
| MT5133 | Applied Web Design & Development | 10 | Year long | 0 | 100 | 1 |
Year 1 Optional Modules -
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| MG513D | Practicum - Applied Research | 30 | Autumn Semester | 0 | 100 | 2 |
| MG575 | Dissertation | 30 | Autumn Semester | 0 | 100 | 2 |
Part-time Programme Structure
Year 1 Optional Modules,
| Code | Title | Credit | Semester | Exam % | CA % | Resit Category |
|---|---|---|---|---|---|---|
| MG546 | Digital Marketing and eBusiness Management | 5 | Semester 1 | 0 | 100 | 1 |